5 Google Ads Mistakes That Will Crash Your Campaign

Not all PPC campaigns are created equal. If not managed properly, your ad spend can burn up on re-entry before delivering results. Here are five common Google Ads mistakes that businesses make—and how to avoid them.

1. Poor Keyword Targeting

Using broad-match keywords can drain your budget. Instead, focus on exact-match and phrase-match keywords to ensure hyper-relevant clicks.

2. Ignoring Negative Keywords

Negative keywords prevent your ads from showing up in irrelevant searches. Without them, you risk wasting money on low-quality traffic.

3. Weak Ad Copy

Your ad needs to be clear, compelling, and action-driven. Split-testing different variations can help maximize conversions.

4. No Landing Page Optimization

A great ad means nothing if your landing page doesn’t convert visitors into customers. Ensure fast load times, clear CTAs, and mobile-friendly design.

5. No Performance Tracking

Without tracking conversions, you’re flying blind. Set up Google Analytics and conversion tracking to monitor what’s working.

Case Study: Impact of Call-Only Ads on CPA

A study by WordStream found that call-only ads with no additional headlines performed best, cutting cost-per-acquisition (CPA) by 28%. This emphasizes the importance of ad format and testing in PPC campaigns. Source

Conclusion

Avoid these mistakes, and your Google Ads campaign can take full flight. Want expert guidance? Digital Ad Pros is your mission control for PPC success!